Evaluation Question 5

5. How did you attract/address your audience? 

We carried out different types of research in order to find out what would be the right target audience for our opening title sequence. We firstly wanted to create an opening title sequence that would suit a horror genre. Having this in mind, we researched different film certificates on the British Board of Film Classification in order to get the right certificate that would suit our opening title sequence, and decided on rating our opening title sequence 15+, which would mainly be aimed at people aged between 15-25. This is because our opening title contains some disturbing scenes and effects that may effect viewers under the age of 15, and may influence them to play the Ouija board, which is not what we are trying to convey, so by rating our opening title with an age restriction of 15, we are not setting any examples of being influenced, as people of this age group are responsible enough not to be influenced in any way and are able to handle any disturbing scenes or effects.