Target Audience

Target Audience and Age Rating of our opening title sequence

We as a group researched three different films that we thought related to our opening title sequence in terms of the genre and the target audience. The films we researched were The shining, The women in black and The Exorcist. All these film’s had an age restriction between 12- 18, which we didn’t really expect. What made these films relate more to our opening title sequence is that they target an audience that enjoy psychological thrillers and horrors that have a supernatural twist to them The genre of our opening title sequence is horror/thriller and it has a supernatural twist to it, which is why it relates so well to these films.

We have decided as a group to target an audience of 15+, as our opening title sequence will not be as gory and intense as the films we researched. We have also decided that we can’t target an audience of a younger age group, as our opening title sequence will contain some disturbing and scary images that might be offensive to younger viewers under the age of 15. As we will be playing the Ouija board in our opening title, we would not want to influence younger people to get the idea of playing the Ouija board, as it could be dangerous, so therefore we will set our age restriction for our opening title sequence for 15. We will also contain fake blood in our opening title, which could also be disturbing to a younger audience under the age of 15. We will also contain diegetic sound effects in our opening title such as loud screams coming from a demon, which could also put disturbing images into a younger audiences mind, so we cannot for instance rate our opening title sequence with a 12 age rating.

In my opinion, I think that setting the age restriction to 15+ for our opening title sequence is a good idea, as people of this age enjoy films that contain some sort of violence and have something to do with spiritualism or supernatural. When the age restriction of a movie, people will have some sort of knowledge of what the movie will contain, so in our case they would expect our movie to contain some sort of violence, but not too gory and disturbing, just enough for people of an age group of 15+ to handle.